Decoding the digital customer of today

Zensar's Customer Engagement Solution is a Big Data analytics solution that produces intelligence for consumption by various business functions to take 'next best action' at the point of decision. It creates a 360° view of customer with regards to customer interactions and transactions. The key areas addressed by this solution are Deep Customer 360° insights Improve Persistency Better Net Promoter Score (NPS). Zensar's big data analytics platform is a unified Big Data platform that is scalable and customizable and is ready to process 'Big Data' to deliver key business KPIs.

What does it do?

  • Unique algorithms establish customer identity across multiple platforms
  • Data quality management – summarization
  • Build correlation patterns
  • Text Analytics - sentiment analysis, email analytics using NLP techniques
  • Builds customer single view - Look at transaction, internal and external data, gathered through web and social channels
  • Provides predictive models in an easy to consume actionable dashboards and graphs
  • The Solution:
    The Customer Engagement solution by Zensar is power ed by Aureus Analytics platform that has multiple Products based on industry specific problems optimized to run on technologies like R and Hadoop

Core Systems Transformation

Core insurance systems of the past weren’t designed for multi channel, and for integration with emerging technologies that is today’s imperative.

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Technical Debt Management

Transform technical debt for improved process efficiencies.

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Managed Analytics

To help Insurers derive faster value we have built Insurance Reference Models to blueprint the future state enterprise, backed by a deep understanding of the evolving ecosystem of analytics products

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Value Proposition

Life, Health and Annuities 

The drivers in this segment are related to the impact of Market Economics, changing demographic profiles and third party management of assets.

Property and casualty

Address the changing dynamics within the Property & casualty (P&C) industry with respect to consolidations, changing consumer behavior for products through multiple distribution channels, risk of catastrophes and enterprise integration issues with a focus on usage of analytics for margin optimization and predicting consumer behavior. 


With sluggish market conditions and ageing technology platforms, reinsurers are faced with an uphill task of optimizing the cost of operations across the whole enterprise.

Industry Solutions

Industry Solutions

  • Complete Customer Engagement Solution - Customer 360
  • SME led Application Management Services
  • Enterprise Business Process Management (EBPM)
  • Compliance Enabled Testing Framework (CETF)
  • Software as a Service(SaaS) enabled
  • Insurance Service-Oriented Architecture (SOA) Framework

Survey solutions for risk assessment of policies

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Application Re-engineering for South African Insurer

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IT Implementation Services for Pharmaceutical Customer

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