Marketing has undergone a paradigm change, with technology driving it at an unprecedented pace. If a business wants to be on the top of this new wave, it becomes highly imperative that it knows its customer audience better than before….. and potential leads even better. Marketing Automation or technology enabled marketing is responsible for aligning an organization’s marketing and sales, thus making sure only high quality leads are flowing through to sales team for follow up. One of the prominent ways of doing so, is "Lead Scoring"

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